Case Study: Midas Improves Customer Service with the Help of Qualvu
With Qualvu's proprietary online video-based qualitative research solution, Midas can reach out to customers and acquire deep consumer insights straight from their target audience. Continue reading →
View ArticleSparkFun Electronics Case Study: Testing the Assumptions
SparkFun Electronics is a seven-year-old, 90-person company on the outskirts of Boulder, CO, and on the inside of the growing trend among technology pioneers to spurn electronics made by big companies...
View ArticleBelly Buds Case Study: Listen and Learn
Belly Buds realized they needed unbiased qualitative insights from potential customers to determine necessary product refinements, and strategies to optimize their messaging. Qualvu DIY seemed to be...
View ArticleCase Study: eBay – Auctions and Actions
BACKGROUND eBay has come a long way from its beginnings in 1995. It’s now a multi-billion-dollar company with 15,000 employees that operates in 30 countries. A key to its success is its commitment to...
View ArticleProcter & Gamble Case Study – Groom with a View
Procter & Gamble Uses a New Way To Study Consumers’ Morning Routines BACKGROUND In 2009, Procter & Gamble partnered with Qualvu on a qualitative research project using mobile web-cams to learn...
View ArticleCase Study: Finding the Hot Buttons for Spicy Chicken Lovers
Advertising agency Trend Influence was pitching an important new account – a global retailer of spicy chicken. To succeed, the agency knew they needed to show the prospect that they truly understood...
View ArticleYahoo! Case Study – The Three Week, Three-Country Plan
BACKGROUND Imagine getting 60 people from three countries to participate in a three week-long research study. That’s exactly what Qualvu did in a research project for Yahoo! In 2009, Yahoo! and Qualvu...
View ArticleCase Study: Studying The Students. Hewlett-Packard Leverages Convenience and...
Hewlett-Packard (HP) wanted a better understanding of the decision-making process students use when buying a computer and printer for college. They wanted to know: Which touch points are most...
View Article
